Cookies and privacy policy

COOKIES AND PRIVACY POLICY

When you use this website, we collect information about your website visit. We use the information to improve your user experience, evaluate various elements of the website, and support our marketing.

Here you can read more about the information we collect, how we process the information, who has access to the information, and how you can contact us regarding cookies and privacy issues.

The collection of personal customer information on this website is carried out in accordance with applicable law and the terms set by the EU General Data Protection Regulation (GDPR).

This site automatically recognizes your IP address and data as you move between pages and services on the site. If you log in or subscribe to our newsletter mailing list, we also store this information so that we can make it easier for you to perform these actions next time.

We use several analytics tools, such as Google Analytics, to help us collect statistics about website usage so that we can create a better user experience for you.

This site collects information about users from five sources:

• Cookies on the site collect information such as your IP address, your location at the country level, the pages, categories and brands you view, and the actions you take on the site (clicks and searches).
• For purchase transactions, we collect information such as demographics, email addresses, payment information, products purchased, purchase quantities, discounts, brands purchased, and frequency of purchase transactions. We also send emails related to the purchase transaction, such as order and delivery confirmations and return confirmations.
• For messages we send (email, text message, direct mail or phone calls), we collect information about your reactions to the messages, such as message open rates, click-through rates and time spent reading messages, the sender's domain and the applications used to receive the email.
• We collect information that you provide to us, e.g. information about your favorite brands that you add to your customer profile.)
• We collect information about credit information from third-party rating agencies.

The reasons for collecting information serve several different areas:

• Obligations. To fulfill our obligations to you as a customer, including but not limited to, transactions, billing, customer service, and your user account.
• Customer service. To serve our customers via email, chat and telephone, to answer your questions regarding your orders or past orders, to correct errors and to guide customers.
• Marketing. To provide inspiring content, product and service-related offers, and personalized recommendations on websites, via email, text message, direct mail, telephone, or third-party advertising.
• Customer experience. To improve the customer experience by personalizing your experience and developing new features, services and products. We also manage, protect, operate and maintain our websites, maintain systems and their security, and collect aggregate statistics about site usage and purchases to improve our understanding of our customers' preferences.
• Fraud and risks. To prevent fraud and conduct risk assessments.
• Legislation. To meet the requirements set out in legislation.

PROFILING: This site creates personal customer profiles based on data collected about you across various data points and categories, such as your browsing history combined with your purchases and information you provide yourself (e.g. your favorite brands and products). We combine and analyze the data to improve your experience on this site and tailor personalized offers and services, as well as to determine the frequency of communication.

DATA RETENTION PERIOD: We will retain your personal information for as long as is necessary to fulfill the purposes set out in these Terms, unless a longer retention period is required by law to fulfill statutory, tax or other regulations, or other valid and legitimate business purposes.

 

Purpose	Data retention period
Marketing purpose	Three years from your most recent activity; e.g. a purchase, showing interest in our communications or visiting our website. If you have given us permission to market to you (email, text message, phone call, etc.), for as long as your permission is valid. Three years from your most recent activity; e.g. a purchase, showing interest in our communications or visiting our website. If you have given us permission to market to you (email, text message, phone call, etc.), for as long as your permission is valid.
Recording order history and fulfillment obligations	Seven years or as long as we are required to retain the information based on legal obligations.
Customer service	Three years or as long as we are required to retain the information based on legal obligations.
Customer experience	Three years from your most recent activity; e.g. a purchase, showing interest in our communications or visiting our website. If you have given us permission to market to you (email, text message, phone call, etc.), for as long as your permission is valid. Three years from your most recent activity; e.g. a purchase, showing interest in our communications or visiting our website. If you have given us permission to market to you (email, text message, phone call, etc.), for as long as your permission is valid.
Fraud and risk assessment	Three years or as long as we are required to retain the information based on legal obligations.
Meeting legal requirements	As long as we are required to retain the information based on legal obligations.

What are cookies?

When you visit this website, cookies will be stored on your computer. They are small text files that are stored in your browser to recognize you when you return to the website. No personal information is stored using our cookies.

Almost all websites use cookies. Your computer stores them to help you: they can be used to analyze how the pages are used and how to improve your experience. In many cases, accepting cookies may also be necessary to perform certain functions on the website.

The information stored in cookies travels between your browser and a web server, and includes information about user preferences, login information, and how the website is used.

What are cookies used for on this site?

Browsing

We collect information about all visits to this website. This information is used to improve the user experience, evaluate the use of various elements, and support marketing.

Browsing can trigger automatic email sending

This site collects information about your browsing behavior (e.g. product categories, brands, products viewed) to improve its communications about products and offers that are important to you. For example, products you have added to your shopping cart may trigger an automatic reminder email if you have not completed your purchase. If you do not wish to receive such messages, you can unsubscribe from them via the link at the end of the email.

Automatic login

This website detects who you are based on various parameters such as your IP address, device and cookies as you move between pages and services on the website. If you are logged in to the website, you will be automatically logged in the next time you visit this website on the same device. This also happens if you access the website via a link in an email we send you.

Analytics tools

We use several analytics tools, such as Google Analytics, to collect statistics about website usage in order to further improve your user experience.

To understand our website visitors, we use cookies to create demographic and user-related statistics. This allows us to personalize content and services that best serve your and other users' needs and interests. Below is a list of the purposes for which cookies are used on this website.

Third-party cookies

This website uses several third-party services. These services also sometimes use cookies. You can disable the use of third-party cookies in your browser by following this link:

https://www.youronlinechoices.com .

In addition to other uses, third-party cookies are used to collect information about your visits to this website. For example, we use cookies to track which pages you use and how much time you spend there. For this, we use Google Analytics, developed by Google.

You can opt out of Google Analytics cookies here: https://Tools.Google.com/dlpage/gaoptout .

Retargeting

This site also works with companies to improve their online advertising and ensure that you only see ads that are relevant to you. For this, we use companies such as Facebook, YouTube, Instagram and Google.

This website contains third-party components, such as the Facebook Recommend or Like buttons. These third-party component owners, such as Facebook and Google, receive technical information about your browser, your IP address and the pages you visit on this website and other similar websites. We have no influence on the way in which the third-party component owners process data, so matters related to the processing of data collected through the use of these components are purely between you and the third-party component owner.

This website uses these components to create a direct connection to our social media accounts, and thus ensure easy navigation between different services for its customers.

Usability

This website uses some technical cookies, the use of which is necessary to ensure certain functionalities of the website. These cookies are stored when you log in to this website and the stored cookies store, among other things, the contents of your shopping cart and your favourite product list.

How can I avoid cookies?

If you do not want to use cookies, you can either block the use of all cookies, delete existing cookies from your computer, or receive a warning before cookies are stored.

We recommend that you read our cookie policy carefully before making any changes to your device's cookie settings, and that you also familiarize yourself with the cookie policies of other websites.

Changes to cookie settings may result in a degraded user experience when using our and other websites.

If you do not accept the use of cookies, some features of this website may not work.

Firefox

To delete cookies, go to Tools → Settings → Privacy → and delete individual cookies or the entire cookie history.

To block cookies completely, go to Tools → Settings → Privacy → and select “Use custom settings” from the drop-down menu under History → select “Always use private browsing mode” and uncheck “Accept cookies from sites”.

Internet Explorer

To delete cookies, go to Tools → Internet Options → General → Delete → Cookies → Delete.

To block cookies completely, go to Tools → Internet Options → Privacy → Slide the slider all the way up. This will block all cookies. → Select OK.

Google Chrome

To delete cookies, go to Tools → Tools → Clear browsing data → Clear cookies and other site data → Clear data.

To block all cookies, go to Tools → Settings → Advanced → Site Settings → Cookies → Block cookies from all sites and Block third-party cookies → OK.

Safari

To delete cookies, go to Tools → Settings → Privacy → Select “Show Cookies.” Here you can delete cookies from individual sites or delete all cookies.

To block all cookies, go to Tools → Settings → Privacy → Under “Accept cookies”, select the option “never”.

Contact information for matters concerning the processing of personal data

If you would like to access the information we have stored about you, please contact our customer service. If incorrect information has been registered or you have other claims regarding your data, you can contact the same address. You have the right to review the information stored about you and request its deletion under the Personal Data Act.

As a customer, you have the right to see the categories of data collected about you (pursuant to Article 15) and to object to the collection of data in accordance with the provisions of the EU General Data Protection Regulation (GDPR). Upon a proper request, we will update, amend or delete personal data that we manage, and the amendment or deletion of which is not in conflict with the requirements of the law.

We may refuse requests that are unreasonable in their repetition, require disproportionately significant technical resources (e.g., developing a new system or extensively modifying existing processes), affect the personal data of other individuals, or are extremely impractical to implement (e.g., retrieving data from backups). All inquiries regarding requests should be sent by email to our customer service.

Protecting personal data

By law, your personal information must be kept secure and confidential. We store your personal information on carefully protected servers located in guarded facilities. The security situation is checked at regular intervals to ensure that the information is processed securely and that your rights as a user are always taken into account. However, we cannot guarantee 100% security of payments and data transmission over the Internet. There is therefore a risk that unauthorized users may gain access to information that is transmitted and stored electronically. Therefore, you enter personal information into the service at your own risk.

Personal data is continuously deleted or anonymized when its purpose ceases.

You can make a complaint about the processing of information and data relating to you. Complaints should be made to your local data protection authority.

You can complain about the processing of your data. Complaints will be submitted to your local data protection authority.

Contact us

You can contact our customer service. See contact information on the “Contact Us” page.